Who We Are
Rovert Digital is a Startup growth agency
Rovert Digital is a B2B agency focused on account-based marketing to drive results.
We help B2B companies grow with effective marketing strategies. We focus on aligning sales and marketing through lead generation and nurturing to B2B decision makers.
We’re a full-service B2B digital agency driving growth. We use content marketing, paid & organic search, and website design to drive results.
Reporting & analytics
Our work is powered by data. Our campaigns are guided by insights and business goals to achieve the benchmarks set by our clients.
We combine marketing, sales, and CRM systems to clearly measure potential and conversions. Once combined, we define what will drive success.
Metrics that drive growth.
We begin by firming up buyer definitions and messaging. Then we set monthly lead acquisition goals, build marketing assets, and create a data-based strategy.
From there, we launch pilot campaigns and actively measure results against benchmarks, while optimizing, improving, and building.
Our process for B2B marketing is based on LEAN principles. We seek to increasingly gain efficiency, agility, and effectiveness as we focus on decreasing the timetable for success generation.
We pursue only metrics that grow your business:
- Decision-makers converted
- Leads generated per month
- Sales qualified leads per month
- Sales driven by marketing
- B2B Lead Nurturing
Improve your sales pipeline
There is never one key tactic to fill your sales funnel. However, as every organization is different, the way we measure success remains the same.
Marketing channel analysis
We compare your marketing campaigns and the effectiveness across all channels. We want to accelerate and boost your high performers!
Sales Funnel Analytics and Conversion Optimization
We want your sales team to spend more time on closing deals, and less on admin. Automation is vital to improve funnel performance end-to-end.
Marketing to Sales Alignment
No leads will go un-qualified! We want to track and nurture every lead that enters your pipeline.
Goals and Predictive Analysis
What is a race without a finish line? We calculate your sales and marketing goals, from impressions right through to closed-won revenue. We use multiple analytics tools for transparent visibility that the entire team is across.
How can lead generation impact my sales?
When you implement a lead generation program, you increase brand awareness, build relationships, generate qualified leads, and ultimately close deals. The higher quality leads you direct your sales team to, the more of those leads will result in sales.
What are the pillars of B2B marketing?
We have found that the combined effectiveness of four key aspects of B2B Marketing determine the success of a B2B campaign: Insight, Strategy, Creative and Metrics (we call them pillars). Each pillar is essential in supporting the campaign, whether it be online or in print.
Why is focusing on data driven growth valuable for your business?
Becoming a data-driven organization not only empowers teams to use insights for improving decision-making but also makes processes more efficient and effective. It’s about making sure you double down on your core competencies and avoid mistakes that could derail your digital transformation and business growth.
What Is B2B Content Marketing?
B2B content marketing is the practice of producing and distributing content in order to increase brand awareness, traffic, leads and sales for business-to-business companies. Common forms of content marketing in B2B include blogging, podcasting, email newsletters and infographics.
How does content marketing benefit B2B and Saas companies?
Brands that blog get as much as 67% more leads than brands that don’t. Content marketing helps brands improve customer retention rates by 5–10%. Companies that have a content marketing strategy see around a 30% higher growth rate than those that don’t.
Digital marketing versus traditional marketing for B2B
When it comes to audience reach for B2B businesses, digital marketing is lightyears ahead of traditional marketing methods, such as billboards or newspaper ads. In simple terms, B2B digital marketing uses electronic devices to spread the word about a product or service but is not solely internet-based.
What is Social Media Lead Generation?
Social media lead generation is all about implementing strategic marketing tactics specially designed for capturing qualified leads and pulling them into your sales funnel. Generating sales leads on social media helps businesses to identify people who are interested in them.