Website copy can be the most deceptive form of writing out there. Considering B2B is all about providing services or products, getting your tone and language right is top priority. As copywriters will know, simple or short-form writing styles can be the hardest to...
Paid and Organic… It's nothing new. However, of all marketing channels, according to our clients, these are the most cryptic and overwhelming channels to master. What does your journey look like with Paid and Organic marketing channels? Maybe you're tried one and are...
Why hyper-personalisation, I hear you ask? Well, it's one of the latest trends in marketing. As more AI functions pop up, such as chatbots, generative AI products that you may already use like ChatGPT or Bard or even AI analytics tools, businesses around the globe are...
You know the big players in MarTech. You've read the statistics; you might've been using some of their products during the last few years. However, what if your budget capacities have changed since then? To avoid plunging into the fear of the financial unknown, we're...
In times of digital uncertainty, we need all the familiarity and ease we can get. With the help of AI tools, we can make aspects of our business cycle infinitely faster - and more accurate - than they were before. Whether you're managing a team that works remotely, or...
Working remotely has become the new normal for the majority of us in recent years, but it can also come with its own set of challenges. When it comes to maintaining good mental health, it’s actually a lot like taking care of your physical health; consistent progress is key, no matter if you slow down or are feeling great.
It's everywhere. In fact, you've probably just stopped scrolling through your TikTok feed to read this blog. It has rapidly grown in popularity and become a major player in the social media landscape over the last few years. And additionally, it's become a logical...
Building meaningful relationships with your customers and generating consistent leads is how your business makes its way in the world. But how do you make sure you’re building the right relationships that will last and foster customer loyalty?
Are you down with the lingo? If so, you’re not a regular marketer, you’re a cool marketer; shoutout to all the ‘Mean Girls’ fans out there. We’re only half joking, by the way. And, let me tell you, (as a real life Gen-Z specimen writing this blog), Gen-Z has a...
There’s that funny old saying: when the going gets tough, the tough get going. And that’s exactly what we’re going to chat about today: self-motivation. For startup owners, or anyone in the business sphere for that matter, a lot of the time you might be working on...
What distinguishes your product from others? There are so many choices for customers when it comes to software/IT services selection. Generating qualified leads in the software industry can be a challenge because it is a constantly evolving and competitive market. And...
Working remotely has become the new normal for most of us in recent years, but it can also come with its own challenges. When it comes to maintaining good mental health, it’s actually a lot like taking care of your physical health; consistent progress is key, no...