10 Tips to Improve your Lead Quality

Building meaningful relationships with your customers and generating consistent leads is how your business makes its way in the world.

But how do you make sure you’re building the right relationships that will last and foster customer loyalty? To increase the success-rate of your sales and marketing effort read on for 10 tips to help boost your lead engine! 

1. Understand your target audience

The more in-depth knowledge you have about your target audience, the better you’ll be able to identify and target high-quality leads. Conduct research using your CRM platform, Google Analytics or Databox and create buyer personas to help you understand your audience’s needs and pain points.

2. Optimise your website

Your website is often the first point of contact for potential leads, so it’s important that it’s optimised for lead generation. Ensure your website is easy to navigate, loads quickly, and has clear calls to action. Additionally, checking that it’s mobile-optimised is essential – chances are, many prospective customers will view your content on their phone or on the go.

3. Use lead magnets

Lead magnets are a great way to attract high-quality leads. Offer something of value, such as an e-book, webinar, or free trial, in exchange for contact information.

4. Use landing pages

Landing pages are dedicated pages on your website specifically designed to capture leads. Use them to promote lead magnets and make it easy for visitors to convert. An example of a landing page might be a dedicated ‘product packages’ section that is linked with your free trial offer.

5. Use lead scoring

Lead scoring helps to identify and prioritize the most qualified leads. Assign points to each lead based on behaviour and demographic information to help you understand which leads are most likely to convert – and then allocate resources accordingly.

6. Make use of forms

Forms are a simple way to capture lead information. Use them on your website, landing pages, and in your lead magnets. Make sure to keep the form as short as possible, as longer forms tend to have lower conversion rates. An example of a form could be an option to book an initial consultation with your team.

7. Use retargeting

Re-targeting enables you to reach leads who have shown an interest in your product or service but haven’t yet converted. Use retargeting ads to remind leads of your product or service and encourage them to convert.

8. Leverage social media

When used proactively, social media provides meaningful connections with potential leads. Post across various platforms to share valuable content, engage with your audience, and promote lead magnets, check in with competitors to see where your industry is most successfully received.

9. Use email marketing

Email marketing nurtures leads and keeps them engaged. Use it to send lead magnets, promote new products or services, and share valuable content.

10. Use analytics

Use reporting and data to track the performance of your lead generation efforts. Be all about the numbers – this data can help identify the lead generation tactics that are working and those that aren’t

In need of a helping hand?

Allow us to introduce ourselves – we’re Rovert Digital, a startup marketing and sales agency that is here to support your growth. Beyond our proven track record for converting prospects into customers, we love solving startup marketing challenges. If we sound like the team for you, book a chat today and discover how we can help scale your startup.