by Olivia De Lesantis | Jul 17, 2023 | B2B, Content Marketing
Website copy can be the most deceptive form of writing out there. Considering B2B is all about providing services or products, getting your tone and language right is top priority. As copywriters will know, simple or short-form writing styles can be the hardest to...
by Olivia De Lesantis | Jul 7, 2023 | Paid Advertising, Search Engine Optimisation, Social Media Management, Startup Marketing
Paid and Organic… It’s nothing new. However, of all marketing channels, according to our clients, these are the most cryptic and overwhelming channels to master. What does your journey look like with Paid and Organic marketing channels? Maybe you’re tried...
by Olivia De Lesantis | May 31, 2023 | B2B, Content Marketing, Startup Marketing
Why hyper-personalisation, I hear you ask? Well, it’s one of the latest trends in marketing. As more AI functions pop up, such as chatbots, generative AI products that you may already use like ChatGPT or Bard or even AI analytics tools, businesses around the...
by Olivia De Lesantis | May 12, 2023 | Startup Marketing, Venture Capitalists
You know the big players in MarTech. You’ve read the statistics; you might’ve been using some of their products during the last few years. However, what if your budget capacities have changed since then? To avoid plunging into the fear of the financial...
by Olivia De Lesantis | Apr 28, 2023 | Startup Marketing
In times of digital uncertainty, we need all the familiarity and ease we can get. With the help of AI tools, we can make aspects of our business cycle infinitely faster – and more accurate – than they were before. Whether you’re managing a team that...
