by Olivia De Lesantis | Jul 17, 2023 | B2B, Content Marketing
Website copy can be the most deceptive form of writing out there. Considering B2B is all about providing services or products, getting your tone and language right is top priority. As copywriters will know, simple or short-form writing styles can be the hardest to...
by Olivia De Lesantis | May 31, 2023 | B2B, Content Marketing, Startup Marketing
Why hyper-personalisation, I hear you ask? Well, it’s one of the latest trends in marketing. As more AI functions pop up, such as chatbots, generative AI products that you may already use like ChatGPT or Bard or even AI analytics tools, businesses around the...
