Website Speed & Functionality – Keep It Moving!

Take the time to balance out and test the software and hardware that your website is built from: it’s the foundation of smooth website travels. Your system should have developed redundancies, AKA its own fire extinguishers which will keep any service issues in check. You can also get your website running faster by implementing code minification, image optimisation and an SSL certificate. 

Everyone has felt the acute rage of trying to use a website and being met with Error 404 – Page Not Found or tried to make a purchase only for the site to crash halfway through. Chances are, you clicked away from it and went back to stressing out about something else, right? Considering the average website conversion rate is only 2-10%, website speed and proficiency is top of the list when it comes to increasing the likelihood of customers sticking around to explore the incredible business that you run – and invest in it.

Website Security – Lock It In

This is your aeroplane seatbelt. If your website functions like it’s a relic of that chunky, dial-up monitor era, it’s not likely that customers will feel secure using it. Check your site for any malware or digital threats using strategies such as bug-detection software. Safety is key!

Website Visuals & Design – Dress to Impress

Link Equity is a gamechanger. It’s a hierarchy of internal links within your website which allow you to provide recommendations to your customers based on their experience and activity so far. It will boost your SEO by linking topics and products on your website to relevant search engine results.

Website Content & Tone – Be a Wordsmith

Website Formatting – The Minimalist Approach

Just like going to get a gelato and being frozen in shock over the sheer volume of flavours, the value of your content will get lost if you overload website visitors with too many options. Take the minimalist approach and highlight your products in easy to access, crisp layouts which are a simple click or scroll away. This includes CTAs (Call-to-Actions) – don’t overload your prospective customers with loads of them straight away. Nobody likes pop-ups!

SEO for Websites – What’s Trending

The Customer’s Journey – Choose Your Own Adventure

Just like travelling, everyone interprets places and things in their own way. Making your customers feel special is all about allowing them to personalise their buying experience. Understanding the customer’s journey cycle your business offers will allow you to tailor your website to the needs of your customers and generate more pipeline opportunities, as well as keeping your customers returning time and time again.

The Rovert Digital Difference – Helping Hand

We’re here to help – reach out to us for support with implementing a B2B structure into your business and prepare for take-off! For more savvy tips on website performance, check out our previous blog on 9 ways to improve your website performance to really make it run like a well-oiled machine.

1. Navigate Your Way to Success

2. Structural Integrity

You’re unique, and so is your business! Show what sets you apart from your competitors by structuring your website to present a consistent brand identity. You can include testimonials, reviews, or stories from your customers to add personalisation to your website.

Additionally, use CTAs to make sure you’re releasing the right content at the right time. Tying this in with crisp, simple imagery will define the qualities that separate your business from others, and generate more leads as a result. These elements are the difference between a person investing in your website and product or leaving within 3-5 seconds.

3. Link Up and Get Building

Link Equity is a gamechanger. It’s a hierarchy of internal links within your website which allow you to provide recommendations to your customers based on their experience and activity so far. It will boost your SEO by linking topics and products on your website to relevant search engine results.

4. Light-up That Landing Page

5. Call-To-Action Magic

Call-To-Actions (CTA’s) are the simplest way of taking your customers on an adventure with a simple click of a mouse. Primary CTAs are concise options such as ‘Book a Demo’ or ‘Sign Up’ which a website visitor will see straight away on your website. Secondary CTAs provide alternative options like ‘Download’ buttons.

6. Create Simple Forms for your visitors

7. Create the ‘Pillar’ of Landing Pages

Have your target audience in mind when selecting the best topics for your pillar page. Make sure your questions fit the needs of your customer base. This way, you’re rising to any questions before they pop up and staying ahead of the game.

More efficiency = more lead generation!

Pillar pages provide further detail than a blog post like this; they hone in on value and supply handy links to boost the customer experience. A pillar page does not have a set word limit, although a recommended length is somewhere between 2,000 and 5,000 words.

8. Cluster your Niche Topics

9. Say Goodbye to Buffering

The conversion rate of a website drops by 5% every second it takes to load (Portent). So, time really is of the essence! Optimise your website performance and banish that smug loading wheel once and for all. 

Ensure your running systems are up-to-date and you’ll have a website which is ready to impress, create increased visitor retention and grow SEO. Optimising your website’s performance and loading speed will increase your ranking in SERPs.

For more savvy tips on website performance, check out our previous blog on 9 ways to improve your website performance to really make it run like a well-oiled machine. And we’re always here to chat, so reach out… we love a good problem to solve!