by Olivia De Lesantis | Nov 22, 2022 | Startup Marketing
It’s interesting times in the tech Startup world at the moment. And as an entrepreneur or startup marketer, you’re probably wondering “what am I meant to be doing right now?”. Well, let’s start with your marketing and work from there, shall we? Slimming down your...
by Olivia De Lesantis | Sep 15, 2022 | B2B, Email Marketing
There’s a famous saying that you can tell a lot about a person by how they organise their email platform. Well…maybe not a famous saying, but you get the idea. Some people take the I’m-too-Terrified-to-Look approach and have 1,457 unread notifications and some have...
by Olivia De Lesantis | Sep 15, 2022 | B2B
Before we begin, what is B2B marketing? Business-to-Business marketing is all about marketing with heart. Using digital platforms, B2B uses the preferences and habits of your customers to ensure that every interaction they have with your business is memorable and...
by Olivia De Lesantis | Aug 15, 2022 | Startup Marketing, Website Design & Development
Right now, gaining leads on your website is sort of like trying to hire a Defence Against the Dark Arts Teacher at Hogwarts: all the options you’ve cycled through just don’t seem to yield the best results, and your content isn’t getting out there. Sometimes your...
by Olivia De Lesantis | May 3, 2022 | Website Design & Development
Congratulations, your website is live! Everything looks good on the front end, but as you check Google Analytics you realise… well, there is less traffic than a rural country town in central Australia. When it comes to websites, the most important person is always...
