by Olivia De Lesantis | Jul 17, 2023 | B2B, Content Marketing
Website copy can be the most deceptive form of writing out there. Considering B2B is all about providing services or products, getting your tone and language right is top priority. As copywriters will know, simple or short-form writing styles can be the hardest to...
by Olivia De Lesantis | May 31, 2023 | B2B, Content Marketing, Startup Marketing
Why hyper-personalisation, I hear you ask? Well, it’s one of the latest trends in marketing. As more AI functions pop up, such as chatbots, generative AI products that you may already use like ChatGPT or Bard or even AI analytics tools, businesses around the...
by Olivia De Lesantis | Feb 9, 2023 | B2B
With change comes the unexpected. In B2B sales, change is a continual reality – businesses are always finding new ways to research sales strategies, analyse data and respond to the needs of customers. In 2023, we encourage you to make it your mission to view the...
by Olivia De Lesantis | Feb 2, 2023 | B2B, Website Design & Development
With these B2B website tips, you and your customers will be flying first class. The following strategies combine substance with style in order to generate pipeline and take your business to new heights. So, fasten your seatbelts and let’s begin! Website Speed &...
by Olivia De Lesantis | Sep 15, 2022 | B2B, Email Marketing
There’s a famous saying that you can tell a lot about a person by how they organise their email platform. Well…maybe not a famous saying, but you get the idea. Some people take the I’m-too-Terrified-to-Look approach and have 1,457 unread notifications and some have...
by Olivia De Lesantis | Sep 15, 2022 | B2B
Before we begin, what is B2B marketing? Business-to-Business marketing is all about marketing with heart. Using digital platforms, B2B uses the preferences and habits of your customers to ensure that every interaction they have with your business is memorable and...
